IKEA ARE RELEASING PERFUME!
YES YOU HEARD CORRECTLY!
Ikea is working on bringing out a RANGE of candles & Scents.
They’ve teamed up with the UBER perfume house BYREDO, who make a ‘cult scent’ called Gypsy Water.
Byredo’s founder Ben Gorham says that they’re " trying to develop a ton of smells enforcing the idea that everyone has a different relationship to it, and nothing is right or wrong… we’re working on using scent to communicate emotions and tell stories of people, culture and design. It’s a layer we’ve imagined can add a very intimate experience to this scale that IKEA works in."
This is great news for us territorian’s because it means we can still get the feel of what it’s like to shop in the Ikea warehouse without having to visit it!
Soon we’ll be able to indulge in the sweet scent of Swedish pine and meatballs while you lounge in your furniture that you’ve assembled from the Flatpack Giant.
Is anyone else excited as me?