NT Mountain Biking Showcased To The World
Two world-class mountain bikers have taken on the trails around Alice Springs and Darwin, showcasing them to a global audience of thousands of committed mountain bikers through Pinkbike.com.
Established in 1998, Pinkbike.com is the largest mountain bike community in the world with more than 23 million mountain bikers visiting the site every year. Pinkbike’s Facebook page has more than 378,000 followers, while its YouTube account has more than 210,000 subscribers.
Tourism NT worked with Pinkbike.com to bring US-born, Holland-raised Bas van Steenbergen and Canadian Vaea Verbeeck to the Territory to try out our trails. The resulting destination feature on Pinkbike.com is a stunning tribute to the NT, with the riders testing out trails in both the Red Centre and the Top End. A YouTube video of the adventure featuring breathtaking drone footage of Territory landscapes and incredible action shots attracted almost 13,000 views in just five days.
Mountain biking is a growing area of interest in the Territory, and the Territory Government is investing in new mountain bike trails and developing existing trails through the Turbocharging Tourism initiative. This includes the Red Centre Adventure Ride, which will see more than 200km of tracks link Alice Springs Desert Park to Glen Helen in Tjoritja/West MacDonnell National Park, creating a unique trail adventure for riders of all levels. It is expected to be completed in 2020.