Sydney Sweeney has found herself at the centre of a media storm after pulling off a dramatic late‑night stunt at one of Los Angeles’s most recognisable landmarks. The actress was filmed climbing the Hollywood sign, dressed in dark clothing, before stringing a line of bras across the massive white letters to promote her upcoming lingerie label. According to reports, the brand is backed by high‑profile investors Jeff Bezos and Lauren Sánchez.
Footage shows Sweeney scaling the structure under cover of darkness, wearing cargo pants, a hoodie, and a cap as she made her way across the beams. Once atop the sign, she set up a makeshift clothesline and decorated the landmark with bras while a camera crew captured the moment. The stunt quickly circulated online, drawing both shock and fascination from fans.
But while the visuals have attracted plenty of attention, the fallout may prove far less glamorous. Authorities are reportedly considering potential trespassing and vandalism charges, noting that the Hollywood sign is off‑limits to the public and strictly monitored. Reports claim Sweeney did not have permission to access the area, placing the production in possible legal jeopardy.
Public reaction has been mixed, with some praising the boldness of the promotional idea and others criticising the risk and disrespect toward a protected landmark. As the story continues to gain traction, officials have yet to confirm whether charges will be laid, leaving Sweeney and her team waiting to see how far the consequences might extend.
